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The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
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Brand New Justice, Simon Anholt
- Taal
- Jaar van publicatie
- 2004
- Bindwijze
- (Paperback)
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- Titel
- Brand New Justice
- Ondertitel
- How Branding Places and Products Can Help the Developing World
- Taal
- Engels
- Auteurs
- Simon Anholt
- Uitgever
- Taylor & Francis
- Jaar van publicatie
- 2004
- Formaat
- Paperback
- Aantal pagina's
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Reeks
- Categorieën
- Aantekening
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.