Het boek is momenteel niet op voorraad
Parameters
- 416bladzijden
- 15 uur lezen
Meer over het boek
The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.
Een boek kopen
Conflicting Accounts, Kevin Goldman
- Taal
- Jaar van publicatie
- 1998
- Bindwijze
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Conflicting Accounts
- Ondertitel
- The Creation and Crash of the Saatchi Saatchi Advertising Empire
- Taal
- Engels
- Auteurs
- Kevin Goldman
- Uitgever
- Touchstone
- Jaar van publicatie
- 1998
- Formaat
- Paperback
- Aantal pagina's
- 416
- ISBN10
- 0684835533
- ISBN13
- 9780684835532
- Reeks
- Tags
- Historisch thema, Handel, Filosofisch thema, Verenigde Staten, Ontwikkeling, Sociale Geschiedenis, Reclame en promotie
- Aantekening
- The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.