Rob is een ervaren ondernemer die zich richt op het verzamelen van onbevooroordeelde klantinzichten en het begeleiden van ideeën vanaf het begin tot hun eerste tientallen betalende klanten. Zijn werk richt zich op de cruciale vaardigheid om met klanten te praten om bedrijfsideeën te valideren, zelfs wanneer hij wordt geconfronteerd met potentieel misleidende feedback. Hij helpt ook anderen bij het ontwerpen en geven van boeiende, effectieve workshops. Zijn aanpak is geworteld in praktische ervaring en de drive om de markt echt te begrijpen.
"Whether workshops are your whole world or just a small part, this book will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. And you won't even need to turn into a charismatic superstar to make it happen."--Back cover
How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better