Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Boeken
Sut Jhally is een toonaangevende wereldwijde wetenschapper die de rol van reclame en populaire cultuur onderzoekt bij sociale controle en identiteitsvorming. Door zijn talrijke publicaties en bekroonde films ontleedt hij hoe media onze perceptie van gender, seksualiteit, ras, commercialisme, geweld en politiek vormgeven. Jhally's werk duikt diep in de mechanismen waarmee commerciële krachten en mediaberichtgeving onze overtuigingen en waarden vormen. Zijn analyse biedt een scherpzinnige kijk op het complexe samenspel tussen media, cultuur en macht in de hedendaagse samenleving.



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