John Branch Boeken

"Shows us, in tender detail, a life consumed by our unholy appetites."--Steve Almond, New York Times Book Review

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.

Focusing on the Wright family of southern Utah, this narrative explores their struggle to preserve their ranching heritage amidst the challenges of urbanization, drought, and land disputes. As one of the most successful rodeo families, they face the possibility that rodeo might provide a lifeline to their fading way of life. The book is rich with lyrical prose and vivid imagery, capturing the heartache and resilience that define their pursuit of the American Dream.

John Branch's collection showcases 20 of his most compelling stories about remarkable individuals in the realm of sports, highlighting their extraordinary feats and experiences. As a New York Times reporter, Branch's writing has garnered numerous prestigious awards, reflecting his ability to capture the humanity and depth of his subjects. This anthology represents a curated selection from his extensive body of work, offering readers a glimpse into the lives of those who push boundaries in the sporting world.

Focusing on transnational higher education, this research examines the Stockholm School of Economics, particularly its branch campus in Riga, Latvia. It investigates the concept of education as a marketable product, employing praxiology and grounded theory methods. The findings present a model of the transnationalization process as an activity system, highlighting the dynamics and implications of this form of internationalization in higher education.

Neuschnee, blauer Himmel, eine kilometerlange, unberührte Abfahrt in einer der schönsten und wildesten Skiregionen der USA. Doch innerhalb weniger Sekunden verwandelt sich der Hang für eine Gruppe von 16 Skifahrern in eine rasende Falle aus Abermillionen Tonnen Schnee, die kein Erbarmen kennt.