Elisa van Joolen Boeken

'One-to-One' refers to a working method in which items of clothing became large-sized printing tools, covered in black and blue ink. Each clothing item served as a stamp, and was simultaneously being stamped on, thus creating a chain reaction and making each clothing item an original and a copy. As such the project One-to-One offers new perspectives on reproduction - it allows us to look beyond the status conveyed by the label and see the actual, material properties of clothing. Bringing together contributions by Amelia Groom, Ruby Hoette, Joke Robaard, T'ai Smith and Hanka van der Voet this reader explores some of the project's core questions: What does it mean to copy in fashion? What if a garment could be both a copy and an original at the same time? What if reproduction and production are one and the same? This reader documents the process and outcomes of the One-to-One project as well as exploring the implications and possibilities of this unique working method in the broader context of the fashion system.

This visual and textual reader documents the first iteration of 11"x17". It explores some of the questions that lie at the heart of the project through contributions by Lynn Berger, Pascale Gatzen, Ruby Hoette, Alexandra Landre, and Jose Teunissen: What constitutes clothing a collection? To whom does a piece of clothing belong? What is the relationship between a fashion brand's collection and the contents of the average wardrobe? What does it mean to cut into a garment? What happens when a piece of clothing consists of parts of multiple brands? Elisa van Joolen (NL/ITA) is an artist and researcher based in Amsterdam. Merging the analytical with a hands-on process Van Joolen's work investigates the current fashion system exploring and proposing new models of production and presentation. Her approach to clothing design is characterized by strategies of intervention and reconfiguration. Her projects often reflect specific social contexts and emphasize collaboration and participation. They expose relational aspects of clothing and subvert processes of value production. She lectures at the Gerrit Rietveld Academy in Amsterdam and Goldsmiths, University of London. "