Chris Anderson Boeken

In 2004 werd het eerste artikel over The Long Tail gepubliceerd in Wired, het grootste tijdschrift over nieuwe media in de Verenigde Staten. Het werd het meest geciteerde artikel van het blad ooit. Alle reacties leidden tot verder onderzoek en uiteindelijk tot dit boek. Gebaseerd op de ervaringen bij onder andere Google, LEGO, Amazon, iTunes, eBay en Wikipedia beschrijft Chris Anderson de belangrijkste krachten die ten grondslag liggen aan The Long Tail: de democratisering van productie, van distributie en van communicatie als gevolg van de opkomst van internet en andere nieuwe media. En ook hoe we hierop in kunnen spelen met behulp van de 9 regels voor het creëren van een succesvolle LongTail-markt. 'Als je The Long Tail niet al gelezen hebt, moet je het snel doen... Chris heeft een unieke visie ontwikkeld over hoe het web zorgt voor nieuw koopgedrag en marketingfenomenen. Dit is een ongelooflijk stimulerend boek voor alle ondernemers.' Andy Lark, voormalig Vice President Sun Microsystems

In zijn revolutionaire bestseller The Long Tail toont Chris Anderson hoe de onlinehandel nichemarkten creëert en consumenten een ongekende grote keuze aan producten kan bieden. Met Free schreef Anderson een onweerstaanbaar betoog waarin hij stelt dat bedrijven er in veel gevallen beter aan doen om hun producten of diensten gratis aan te bieden dan er geld voor te vragen. ‘Gratis' is niet alleen een promotionele stunt, maar tevens een businessstrategie. De kosten om zaken op internet te produceren en te verdelen zijn nihil. Of een website nu één bezoeker per dag heeft of een miljoen, de kosten blijven vrijwel gelijk. Dat betekent dat je nu kunt experimenteren door het één gratis weg te geven in de hoop het ander er door te kunnen verkopen. De traditionele economie kan op geen enkele manier wedijveren met de bandbreedte, de verwerkingssnelheid en de opslagruimte van internet. Chris Anderson laat in Free zien hoe je kunt concurreren met je concurrenten wanneer zij weggeven wat jij probeert te verkopen, en demonstreert hoe Gratis in het belang kan zijn van zowel consument als bedrijf. Free is een boek waarin de lezer zich opnieuw kan laven aan Andersons vernieuwende ideeën en dat ons leert wat out of the box thinking daadwerkelijk inhoudt.

For anyone who has ever been inspired by a TED talk, this is an insider s guide to creating talks that are unforgettable."

A young readers edition of the New York Times best-selling TED TALKS , chock- full of tips and techniques to help young people become confident, capable speakers.

Christopher Anderson (*1970, Kelowna, Canada), a member of Magnum Photos, is one of the most influential contemporary photographers. He first gained recognition in 1999 when he boarded a small boat with 44 Haitian immigrants trying to sail to America. The boat sank in the Caribbean. For his images, he received the Robert Capa Gold Medal. Since then, Anderson’s work has defied categorization as he slips between the worlds of documentary, art, commercial and fashion photography. He was New York Magazine’s first ever “Photographer in Residence” and won the World Press Photo contest in 2007 and 2008. The images in Bleu Blanc Rouge , taken in the United States, France, Italy, Spain, and Germany, include portraits, candid moments, and still lifes. Recurring visual elements as the color red, forms and patterns, or a certain light tie the images together to a playful and poetic series. Presented in a magazine-like style, the particular intimacy of Anderson’s images enchants the viewer in an instant. Exhibition: 3.11.–8.12.2018, Ravestijn Gallery, Amsterdam

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.

In the New York Times-bestselling Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. InTed Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.

Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

"What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here." - publishers description.