In zijn revolutionaire bestseller The Long Tail toont Chris Anderson hoe de onlinehandel nichemarkten creëert en consumenten een ongekende grote keuze aan producten kan bieden. Met Free schreef Anderson een onweerstaanbaar betoog waarin hij stelt dat bedrijven er in veel gevallen beter aan doen om hun producten of diensten gratis aan te bieden dan er geld voor te vragen. ‘Gratis' is niet alleen een promotionele stunt, maar tevens een businessstrategie. De kosten om zaken op internet te produceren en te verdelen zijn nihil. Of een website nu één bezoeker per dag heeft of een miljoen, de kosten blijven vrijwel gelijk. Dat betekent dat je nu kunt experimenteren door het één gratis weg te geven in de hoop het ander er door te kunnen verkopen. De traditionele economie kan op geen enkele manier wedijveren met de bandbreedte, de verwerkingssnelheid en de opslagruimte van internet. Chris Anderson laat in Free zien hoe je kunt concurreren met je concurrenten wanneer zij weggeven wat jij probeert te verkopen, en demonstreert hoe Gratis in het belang kan zijn van zowel consument als bedrijf. Free is een boek waarin de lezer zich opnieuw kan laven aan Andersons vernieuwende ideeën en dat ons leert wat out of the box thinking daadwerkelijk inhoudt.
Chris Anderson Boeken
Chris Anderson, als hoofdredacteur van Wired, is een scherp observator van wereldwijde transformatie, gericht op de macht, het talent en de morele voorbeelden die onze wereld vormgeven. Zijn werk duikt in het evoluerende landschap van cultuur en technologie en biedt inzichtelijke analyses die lezers aanmoedigen om na te denken over de toekomst. Andersons unieke perspectief biedt essentiële context voor het begrijpen van hedendaagse trends en hun potentiële impact.







The inside secrets to giving a first-class presentation from the man who put TED talks on the world's stage. Chris Anderson discovered early on that the key to getting an audience to sit up and pay attention is to condense a presentation into 18 minutes or less, and to heighten its impact with a powerful narrative. This is chock full of personal presentation suggestions - everything from how to distill your speech's content to what you should wear on stage. This is lively, fun read with great practical application
You Never Know
- 96bladzijden
- 4 uur lezen
Chris Anderson's You Never Know is an accessible down-to-earth collection of poetry. Catholic, Christian, and Spiritual But Not Religious readers will find humour and breathtaking prose in these poems set primarily in the Pacific Northwest. Juxtaposing experience and intuition, Anderson challenges readers to find connections in the elusive and inexplicable.
TED TALKS THE OFFICIAL TED GUIDE TO PUBL
- 288bladzijden
- 11 uur lezen
For anyone who has ever been inspired by a TED talk, this is an insider s guide to creating talks that are unforgettable."
A young readers edition of the New York Times best-selling TED TALKS , chock- full of tips and techniques to help young people become confident, capable speakers.
The Wild Swans
- 24bladzijden
- 1 uur lezen
Eleven brothers who have been turned into swans by their evil stepmother are saved by their beautiful sister.
Christopher Anderson - Bleu Blanc Rouge
- 32bladzijden
- 2 uur lezen
Christopher Anderson (*1970, Kelowna, Canada), a member of Magnum Photos, is one of the most influential contemporary photographers. He first gained recognition in 1999 when he boarded a small boat with 44 Haitian immigrants trying to sail to America. The boat sank in the Caribbean. For his images, he received the Robert Capa Gold Medal. Since then, Anderson’s work has defied categorization as he slips between the worlds of documentary, art, commercial and fashion photography. He was New York Magazine’s first ever “Photographer in Residence” and won the World Press Photo contest in 2007 and 2008. The images in Bleu Blanc Rouge , taken in the United States, France, Italy, Spain, and Germany, include portraits, candid moments, and still lifes. Recurring visual elements as the color red, forms and patterns, or a certain light tie the images together to a playful and poetic series. Presented in a magazine-like style, the particular intimacy of Anderson’s images enchants the viewer in an instant. Exhibition: 3.11.–8.12.2018, Ravestijn Gallery, Amsterdam
If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others. Makers is about how all that is being reversed. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital - the world of bits. Now the same is happening to manufacturing - the world of things. Chris Anderson, bestselling author of The Long Tail, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.The next industrial revolution is on its way.
For ship model-makers and students and enthusiasts of historic sailing ships, this generously illustrated book is essential reading and invaluable as a reference. It describes and depicts in detail how 17th-century English, French, Dutch and other European trading ships and warships were rigged from stem to stern throughout this colorful period in maritime history. The book begins in 1600, the earliest date of our detailed knowledge of ships' rigging, and the earliest to which that characteristic 17th-century fitting, the spritsail topmast, has been traced. It ends in 1720, roughly the time when the spritsail topmast was superceded by the jib boom and other innovations of the 18th-century rigging. The book's 12 chapters cover every aspect of ship's rigging of the period, from the lower masts and bowsprit to the running rigging of the topsails and topgallants. Over 360 fine line drawings illustrate every item used in the rigging. Twenty-five halftones, extensively annotated, illustrate typical ships that plied the seas in the days of the bowsprit mast - English merchantmen and gun ships, French and dutch men - of- war and more.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.
