Sport is a universal aspect of global culture, influencing identities, relationships, and communities while shaping consumption habits and reflecting cultural and political dynamics. Despite its significance, sport has only recently garnered substantial attention in communication studies. This handbook addresses the rapid growth of scholarship in communication and media studies that positions sport as a key area of inquiry. It captures a diverse array of methods, theories, and topics defining the subfield of communication and sport. The handbook emphasizes communication as central to understanding sport, distinguishing it from related disciplines like sociology and expanding the context beyond media alone. Readers will explore studies on media effects, mediatization, and framing, as well as interpersonal, intercultural, organizational, and rhetorical communication. It presents a comprehensive landscape of communication and sport scholarship through empirical, interpretive, and critical work, drawing on varied texts and inquiry sites. Featuring contributions from scholars worldwide, the handbook includes voices from under-represented regions in Asia, Africa, and South America, ensuring a global perspective. It addresses both historical trajectories and contemporary interests, covering essential topics and debates while suggesting future pathways. Ultimately, this handbook aims to provide a thorough assessment of the field f
