Panos Mourdoukoutas Boeken

Focusing on the evolution of business structures, the book explores the transition from multinational corporations to the more agile global corporation, characterized by a network of independent entrepreneurs. These entities operate free from centralized control, enabling innovative competitive strategies and enhanced internal communication. The author highlights the critical differences between commonly confused terms like globalization and multinationalization, shedding light on their significant implications for managing international business effectively.

Focusing on the complexities of a semiglobal economy, this book explores the dual demands of competing in both globalized and localized markets. It challenges traditional business models and competitive strategies, offering innovative theories and practical strategies for international businesses navigating this intricate landscape.

Mourdoukoutas presents a transformative approach to business strategy in the context of globalization, emphasizing the need for companies to shift from traditional hierarchical structures to entrepreneurial networks. These networks foster collective entrepreneurship, enabling firms to adapt through constructive destruction and enhance revenue growth. By extending collaboration beyond conventional boundaries to include suppliers, distributors, and even competitors, businesses can focus on shared risks and rewards, redefining the division of entrepreneurship within the organization. This insightful analysis challenges corporate management and academia to rethink their strategies.

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an „epidemic“ was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. „The Seven Principles of WOM and Buzz Marketing“ offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

. Verdades sobre el liderazgo que sobreviven al paso del tiempo. . Basado en la sabiduría de diez clásicos griegos, expuesto en forma moderna y ágil. Un libro breve y directo que muestra que muchas de las cosas que nos quieren vender como novedosas están basadas en la cuna de la civilización occidental. Ciertas habilidades pueden ayudarte a conseguir posiciones de liderazgo, pero el verdadero líder nace dentro de cada uno y de las preguntas que se hagan acerca de sí mismos y los logros que desean conseguir. Para ayudarlos en ese planteamiento este breve libro trae las diez preguntas que debe hacerse todo líder, y para contestarlas se basan en la sabiduría de los grandes filósofos y literatos de la antigua Grecia. Así como Aristóteles enseñó al Alejandro Magno, todos podemos aprender de los grandes clásicos griegos.