Richard H. Thaler is een Amerikaanse econoom wiens werk zich richt op gedragseconomie. Zijn onderzoek onderzoekt hoe psychologische factoren economische beslissingen beïnvloeden, en daagt traditionele aannames van rationeel gedrag uit. Thalers inzichten hebben het begrip van menselijke irrationaliteit en de implicaties ervan voor markten en beleid aanzienlijk bevorderd. Zijn benadering verheldert de complexiteit van economische besluitvorming, waarbij de noodzaak wordt benadrukt om rekening te houden met menselijke psychologie.
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
"Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber"--Amazon
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com
Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.
Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers--they pay too much and suffer the "winner's curse"-- why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn't sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them.
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- Provided by publisher
Zachowania niepoprawne (tyt. oryg. Misbehaving) Richarda H. Thalera, laureata Nagrody Nobla w dziedzinie ekonomii za rok 2017, zostały uznane za książkę roku przez najbardziej prestiżowe czasopisma branżowe, takie jak Forbes, Economist, Financial Times. Autor w błyskotliwej, przystępnej formie opisuje w niej swoje wieloletnie zmagania o realizację wizji wzbogaconej teorii ekonomicznej i tworzenie podstaw ekonomii behawioralnej, korzystającej z ustaleń psychologii i innych nauk społecznych. Doprowadziło to do uczynienia z ekonomii nauki bliższej rzeczywistości - nam i naszemu światu. W książce znajdziemy przykłady z najróżniejszych dziedzin życia, od funkcjonowania budżetów domowych, przez biznes, aż po tworzenie polityki państwowej w jej aspekcie finansowym.
Podtitul: Příběh behaviorální ekonomie. Anglický titul Misbehaving znamená zhruba „nesprávné chování“, tj. takové, které neodpovídá ústřední ekonomické teorii, podle které se člověk chová a rozhoduje tak, aby po racionální úvaze maximalizoval svůj prospěch. Autor ukazuje, že se to zaprvé neděje, a taky proč se to ani dít nemůže, a jaké to má důsledky pro ekonomickou teorii i pro konkrétní fungování ekonomiky. Kniha je mapováním geneze nového přístupu k ekonomii, oboru behaviorální ekonomie, která zohledňuje lidskou iracionalitu, neinformovanost i lenost – na příkladech i s teoretickým výkladem.
