Jackie Hubas geschriften stellen lezers in staat om zelfvertrouwen en onbevreesdheid te omarmen, geïnspireerd door de gedurfde persona van de dragcultuur. Door haar werk onderzoekt ze de dynamiek van het opbouwen van hevige loyaliteit, niet alleen in het zakenleven, maar ook bij het cultiveren van persoonlijk zelfvertrouwen. Huba vertaalt deze concepten meesterlijk naar impactvolle presentaties en consultancy's, waarbij ze het publiek aanspoort om verbinding te maken met hun meest authentieke en krachtige zelf.
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
How Loyal Customers Become a Volunteer Sales Force - Revised Edition
For the first time in paperback, a revised edition of the groundbreaking work that introduced the concept of “customer evangelism” is now available. This updated edition features new statistics and insights, demonstrating how companies can effectively leverage evangelism marketing to boost customer loyalty, sales, and profitability. When customers are genuinely delighted with their experiences, they become vocal advocates for a brand. Marketing professionals recognize that these satisfied customers can serve as powerful tools for expanding their customer base. Authors Ben McConnell and Jackie Huba provide strategies for transforming a company’s best customers into dedicated, enthusiastic evangelists. The book outlines how to implement evangelism marketing strategies that foster communities of influencers, ultimately driving sales and expanding reach. By nurturing customer relationships, successful companies cultivate communities that generate grassroots support and enhance the perceived value of their offerings. This revised edition includes updated research on the impact of word-of-mouth marketing, fresh case studies, and insights into how social media platforms like blogs and podcasts influence the core principles of evangelism. The preface discusses the rise of customer evangelism and its role in the burgeoning word-of-mouth marketing industry.