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W Russell Neuman

    The Digital Difference
    Digital Difference: Media Technology and the Theory of Communication Effects
    The Future of the Mass Audience
    Evolutionary Intelligence
    The Afect Effect
    • Provides an overview of the research on emotion in politics and where it is likely to lead. This book also outlines the philosophical and neuroscientific foundations of emotion in politics. It focuses on how emotions function among individuals. It explores how politics work at the societal level and suggests various steps in political activity.

      The Afect Effect
    • "Ubiquitous computational technologies will define our future, and this book takes the hopeful view that such technologies, properly designed, can enhance rather than diminish human agency. As people co-evolve with our technology, we can develop technological assistance to enhance our decision making and compensate for our biases: personalized medicine, intelligent romance, digital law, hybrid athletics, and cyberfinance offer compelling cases of how augmented intelligence is working now and how it will continue to evolve"-- Provided by publisher

      Evolutionary Intelligence
    • The Future of the Mass Audience

      • 220bladzijden
      • 8 uur lezen

      Focusing on the impact of evolving technology and economics on mass media, this study examines how public communication may change in a postindustrial society. Conducted with major media corporations, it investigates whether electronic media will lead to audience fragmentation. Contrary to some beliefs, the findings suggest that while specialization will increase, the national media landscape and shared political culture will remain strong. W. Russell Neuman, an established scholar in communications, leads the research, contributing valuable insights into media dynamics.

      The Future of the Mass Audience
    • The book explores the shift from traditional one-way media to the interactive landscape of digital communication, analyzing its impact on public life. It addresses critical themes such as propaganda, surveillance, information overload, and the principles of network neutrality, highlighting how these dynamics shape contemporary society and governance. Neuman's examination provides insights into the challenges and opportunities presented by the digital era.

      Digital Difference: Media Technology and the Theory of Communication Effects
    • The Digital Difference

      • 384bladzijden
      • 14 uur lezen

      The Digital Difference examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life. In the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman’s analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite—that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship. “Well-documented, methodical, provocative, and clear, The Digital Difference deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.” —John P. Ferré, Journalism and Mass Communication Quarterly

      The Digital Difference