Dana M. Schmidt Boeken

In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.

Takes a people-first approach to social media that centres on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value.