Focusing on customer perspective, this book introduces a strategic framework called the "4A's": Acceptability, Affordability, Accessibility, and Awareness. It emphasizes the importance of viewing business actions through the eyes of customers, who take on roles as seekers, selectors, payers, and users. To ensure the success of marketing campaigns, the authors argue that businesses must excel in all four areas by integrating both marketing and non-marketing resources effectively.
The book offers insights from three leading experts on the innovative design and functionality of future business schools. It explores essential strategies and concepts needed to adapt educational frameworks to meet the evolving demands of the business world, emphasizing practical implementation and forward-thinking approaches. The authors provide a vision for reimagining business education, focusing on relevance, adaptability, and effectiveness in preparing students for the challenges ahead.
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
Accelerated Learning for Business Success
If you're a business leader looking to stay ahead of the curve, this book is an essential guide.
Lessons and Insights from a Lifetime of Work
Businesses constantly look for ways to achieve better performance, and business schools play an important role through their curricula by teaching such methods and helping budding and experienced managers find innovative paths.