Mike Sullivan Boeken

What does building your company’s culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

The narrative follows Fred Murphy and Mitch Stein, two young men in their twenties, as they honor the memory of their late social studies teacher, Simon Goldberg, by publishing his romance story. Their journey leads them to form meaningful relationships with two women, showcasing their loyalty. The tale culminates in a surprising ending, inviting readers to engage deeply with the plot. The author's personal experience of abstaining from dating enriches the story, providing insight into Simon's character and enhancing the themes of adventure and love.

A guidebook to 44 great sea kayak trips around the archipelago of the Outer Hebrides, from Berneray to the Butt of Lewis, including St Kilda. It presents the navigational and tidal information sea kayakers need on this magnificent section of coast.

The Post Office Railway, when it started running in 1927, was the first fully automated driverless railway in the world, a full forty years before the Victoria Line started service in London in 1967. The railway below London became the main means of moving mail, with Mount Pleasant being the hub of the distribution system. Linking with London’s main line stations, most of the country’s long-distance mail travelled via the Post Office Railway. The fascinating story of how it began, how it was built, and why it closed is told here in an accessible way that tries to cover a highly technical and innovative system in a way that is easy to understand.The railway closed in 2003, but that was not the end of the story. The Postal Museum took over part of the Mount Pleasant sorting office to tell the story of 500 years of postal history and to open Mail Rail again with specially built trains as a visitor attraction and the start of a whole new adventure. If you are a railway enthusiast, postal enthusiast, urban explorer, or just interested in finding out more about one of London’s best-kept secrets, this book is a must read for you.

The journey to understanding the significance of faith can be long and challenging, often taking a lifetime. Central to this exploration is the belief in a loving God whose mercy provides salvation, highlighting the essential role of faith in attaining inner peace and happiness.

Resilience is a central theme, emphasizing the importance of bouncing back from adversity and defining personal success. The book encourages readers to maintain strong character and faith while navigating life's challenges, highlighting the potential to overcome obstacles and emerge victorious. It addresses topics such as handling success and failure, coping with family tragedies, and cultivating a commendable value system. Through its insights, it inspires individuals to face life's storms with courage and determination.

Focusing on the significance of leadership by example, this book explores how exemplary figures within the Marine Corps have shaped the development of countless Marines through their integrity, honor, and dedication. It emphasizes the importance of personal relationships and direct communication in effective leadership, particularly in an age dominated by digital interactions. Through compelling narratives, it illustrates essential leadership traits and behaviors that are crucial for success both in military and civilian contexts.

The book delves into the rigorous training and strategic mindset of Marines, emphasizing their meticulous planning and execution in combat. It highlights the importance of applying military principles to overcome personal and spiritual challenges. Through the experiences of Lieutenant Colonel Fox and his 1st Battalion Marines, readers are invited to learn effective strategies for tackling their own battles, drawing parallels between military tactics and personal resilience.

Focusing on the Virgin Mary's unparalleled strength, courage, and faith, this book explores her role as the spiritual vessel for Jesus Christ and her enduring influence on Christian beliefs. It reflects on her profound sacrifices, particularly during her Son's crucifixion, and emphasizes her qualities of patience, humility, and devotion. The text encourages readers to seek Mary's intercession in today's secular world, aiming to deepen their prayer life and strengthen their faith in overcoming spiritual challenges.

Focused on empowering parents, this guide offers practical, step-by-step instructions to safeguard children from various online threats, including exploitation and inappropriate content. It addresses the challenges posed by the internet and provides strategies for monitoring and protecting young users effectively.