Giles Lury Boeken

Stories of breakthrough ideas and innovations from the world of marketing and branding - and their lessons.

76 inspiring stories about marketing - and the memorable lessons we can learn from them.

Focusing on the intersection of pharmaceuticals and marketing, this collection of short stories explores the development and promotion of significant medical brands. It highlights the intricate relationships between drug companies, regulatory bodies, and healthcare professionals, showcasing innovative fundraising campaigns and the creative inspirations behind new drugs. Each tale concludes with a valuable 'moral,' offering insights and strategies that can inspire marketers across various industries, making it both informative and practical for readers.

In Katy Mousinho's and Giles Lury's Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry.

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.

The stories of some of the world's most revered brands - and the lessons we can learn from them.