Paula M. Poindexter Boeken

The emergence of mobile devices has transformed consumer habits, leading to a preference for smartphones and tablets over traditional media like laptops, TV, and print. This shift compels businesses and news organizations to innovate and adapt, as they face a new audience that differs significantly from past consumers. Journalists are challenged to create content that resonates with this evolving demographic, reshaping the news media landscape in response to the demands and behaviors of modern mobile consumers.

The book explores the Millennial Generation's complex relationship with news, questioning why they seem to reject traditional news consumption. It investigates the influence of social media on their news preferences and whether it's feasible to shift their attitudes toward news. Utilizing new survey data, scholarly research, and insights from professionals, the author delves into the factors shaping Millennials' media habits, aiming to understand their unique perspective on news in today's digital landscape.

This revised and updated book will appeal to students, scholars, journalists, and everyone who cares about informed and civically engaged citizens and a strong democracy.