Kathy Kolbe en Amy Bruske zijn erkende autoriteiten die zich richten op het ontdekken en benutten van de kracht van menselijke instincten. Kolbe, een pionier op dit gebied, verbindt conatief gedrag met instinctieve drijfveren die de patronen van mentale energie van een individu vormen. Bruske, president van Kolbe Corp, past deze inzichten toe om seminars te leiden voor toonaangevende wereldwijde leiders. Als moeder en dochter met meer dan twee decennia samenwerking hebben ze duizenden bedrijven, van familiebedrijven tot Fortune 500-ondernemingen, begeleid bij het begrijpen en toepassen van deze principes voor succes.
Working with family complicates the already daunting task of owning a business, and it's tough not to take work problems home with you. The best approach is to realise that family is family ... and business is business.
In her new book, Kathy Kolbe explores the importance of instincts - the natural advantage used by high performers that has been proven to be the key to job satisfaction and improved productivity. With a new appreciation of instincts, businesses are finding new ways of organizing and managing employees, and individuals are learning to unleash the potential within themselves. Kolbe, author of the bestselling The Conative Connection, explains how instincts predict success for entrepreneurs, corporate strategists, and sports teams - without bias by gender, age, race, or national origin. In Pure Instinct, Kolbe takes this landmark rediscovery of conation, which defines how and when we act, a step further by showing managers that recognizing the significance of instincts can effectively transform the way we look at everything from hiring practices to team building, training, product development and sales. Based on a fascinating study of high achievers in many diverse fields, Kolbe provides readers with techniques to raise their energy levels to the point where they'll get more done than ever before. The ideas and methods in Pure Instinct are fast becoming what many Fortune 500 companies are calling their competitive advantage.