Deze auteur combineert haar passie voor culturele antropologie en schrijven om boeiende verhalen te creëren. Haar diepe interesse in diverse culturen, gevormd door veldonderzoek in Marokko, doordringt haar literaire werken. Zowel in haar etnografieën als in haar fictie verkent ze complexe menselijke relaties en maatschappelijke dynamieken. Haar stijl kenmerkt zich door scherpe observatie en empathisch begrip, wat lezers een uniek inkijkje geeft in de werelden die ze portretteert.
Through extensive fieldwork, the book explores the unique identities that Moroccan women forge in relation to their work, family, and societal roles. It delves into the impact of globalization and human rights on their lives, while also addressing how these factors influence the construction of national identity in Morocco.
Following the story of one middle class family as they work, eat, love, and grow, Everyday Life in Global Morocco provides a moving and engaging exploration of how world issues impact lives. Rachel Newcomb shows how larger issues like gentrification, changing diets, and nontraditional approaches to marriage and fertility are changing what the everyday looks and feels like in Morocco. Newcomb's close engagement with the Benjelloun family presents a broad range of responses to the multifaceted effects of globalization. The lived experience of the modern family is placed in contrast with the traditional expectation of how this family should operate. This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.