John Egan, a Sydney poet with extensive teaching experience, focuses on themes of memory and the sea while also exploring the natural world, urban life, social issues, and Australian history. He has published multiple works, including five collections, a verse novel, and several collaborations. His literary journey began with a chapbook from the Melbourne Poets Union, showcasing his deep connection to both poetry and the diverse landscapes of Australia.
John Egan, a Sydney poet and former high school English teacher, draws inspiration from memory and the sea, reflecting on the natural world, urban settings, and social issues in his work. With a rich background in education, he has taught at various institutions, including the University of NSW and Wollongong University College. Since retiring in 2013, he has published extensively, including five full collections and numerous chapbooks, showcasing his diverse poetic voice and commitment to exploring complex themes.
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. 'Insight' boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in 'marcoms'; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.