Lisa helpt marketingleiders gepassioneerd om door de ruis heen te breken om de omzet te laten groeien en innovatie te versnellen. Ze past mindfulle, strategische en pragmatische leiderschaps- en planningsmodellen toe die ze in decennia heeft ontdekt en ontwikkeld. Innovatieve bedrijven zoals Adobe en Hilton schakelen haar in voor nieuwe inzichten en om baanbrekende marketingstrategieën te formuleren. Haar aanpak combineert mindfulness met een datagedreven wereld, wat haar inspireert om duurzame, klantgerichte organisaties te creëren.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
How to Stay Present and Profitable in a Data-Driven World
Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.