Companies prioritize conversion—transforming potential customers into actual ones. In a digital landscape filled with platforms like Facebook, Google, and YouTube, Mike Moran provides a practical approach: experiment with small initiatives, analyze results, learn from failures, and iterate. He offers a framework that empowers marketers to engage directly with customers without the need for protective committees. Traditional marketing wisdom emphasizes careful planning, cautioning that mistakes are costly. However, in today’s fast-paced online environment, marketers can quickly assess the effectiveness of their strategies. Success now hinges on rapid execution, swift adjustments, and continuous optimization. Moran, drawing from his experience with ibm.com, outlines a step-by-step methodology for shifting from a rigid “plan then execute” mindset to a dynamic cycle of refinement. He equips readers with techniques to leverage the interactive nature of online marketing, ensuring it’s both productive and profitable. Additionally, Moran guides the selection of effective marketing tools, integration into a cohesive strategy, and execution for enhanced efficiency, accountability, speed, and results. This approach is essential for navigating the complexities of modern marketing and achieving breakthrough outcomes.
Mike Moran Boeken
Mike Moran is een erkend expert op het gebied van digitale marketing, zoektechnologie, webpersonalisatie, tekstanalyse en webstatistieken. Zijn uitgebreide ervaring omvat een 30-jarig dienstverband bij IBM, waar hij opklom tot Distinguished Engineer. Als auteur van drie boeken en oprichter van de invloedrijke Biznology-blog richt Moran zich op het delen van zijn inzichten over hoe het web traditionele marketingregels opnieuw vormgeeft. Zijn aanpak benadrukt innovatie en begrip van de dynamiek van het online landschap.
