Erik Somssich Boeken

The business plan outlines the establishment of Bee-sure AG, a pioneering digital insurance company based in Cologne, Germany. It aims to revolutionize the insurance industry by eliminating paperwork, ensuring a streamlined application and claims process. The company plans to secure a property & casualty insurance license from BaFin, focusing on high technology, efficiency, and transparency. Bee-sure AG promises to offer flexible, personalized, and affordable insurance products, setting a new standard in the market.

Focusing on Tesla Motors' strategic marketing positioning, this seminar paper delves into the premium electric car, Model S. It examines key marketing strategies and their effectiveness, highlighting how Tesla has carved out a unique niche in the automotive market. The analysis is grounded in business economics, providing insights into both offline and online marketing approaches utilized by the company.

The assignment provides an in-depth analysis of Tesla's market and sales strategy, focusing specifically on the Model 3 customer base. It explores the unique approaches employed by Tesla in both offline and online marketing, highlighting the factors that attract consumers to the Model 3. The paper aims to offer insights into the company's strategic positioning and customer demographics, contributing to a better understanding of Tesla's success in the automotive market.

Focusing on the euro's introduction and adoption, this seminar paper discusses its establishment as the currency of the European Union. It highlights that, as of 2016, only 19 out of 28 EU member states have adopted the euro, which was first introduced as book money in 1999 and transitioned to physical cash in 2002. The founding members of this currency union include key European nations such as Germany, France, and Italy, underscoring the euro's significance in European economic integration.

Focusing on strategic corporate management, this seminar paper analyzes the Lufthansa Group's new strategy, assessing its strengths and weaknesses. It provides a comprehensive evaluation of opportunities within the concept and offers actionable recommendations for improvement. The work reflects a high academic standard, showcasing a thorough understanding of business management principles.

Focusing on the critical role of the sales department in a company's success, the paper explores essential skills for sales managers and the impact of both transactional and transformational leadership styles. It emphasizes the importance of effective sales management, particularly in handling large teams and significant budgets. The analysis aims to assist companies in identifying qualified personnel for sales positions and enhancing their leadership development initiatives, ultimately contributing to improved performance in product management and marketing.

Globalization has significantly transformed the business landscape, creating new production and sales opportunities for companies beyond local borders. This seminar paper explores the internationalization motives of small and medium-sized enterprises (SMEs), highlighting their similarities with larger corporations. Key factors driving this trend include the pursuit of additional market opportunities and the potential for increased sales of established products in foreign markets. The analysis reflects on the implications of these changes for SMEs in today's economy.

Die Studienarbeit beleuchtet die Einführung des Börsensegments Bondm, das mittelständischen Unternehmen in Deutschland seit 2010 die Emission von Unternehmensanleihen ermöglicht. Diese Entwicklung kam als Reaktion auf die Einschränkungen bei der Kreditvergabe durch Banken nach der Finanzkrise 2008 und die bevorstehenden Herausforderungen durch die Basel III Reform. Die Arbeit untersucht, wie KMUs zunehmend Kapitalmarktfinanzierungen in Betracht ziehen, während Anleger nach neuen, attraktiven Investitionsmöglichkeiten suchen, da die Zinsen für traditionelle Geldanlagen auf ein Rekordtief gefallen sind.

Das erfolgreiche Betreiben von Leistungssport erfordert neben einem gewissen Talent auch ein hohes Maß an Disziplin, Ehrgeiz und Hingabe. Nur wer diese Komponenten mitbringt und bereit ist in anderen Bereichen des Lebens Abstriche zu machen wird in der Regel zu den Besten gehören. Eine genaue Planung sowie das Setzen von konkreten Zielen gehört dabei ebenso zur Erfolgsoptimierung wie auch das kontinuierliche Arbeiten an sich selbst. Ähnlich verhält es sich im Berufsleben, speziell dann, wenn eine berufliche Karriere angestrebt wird. Es liegt daher natürlich nahe zu vermuten, dass ein Leistungssportler auch für eine berufliche Karriere prädestiniert ist. Diese Untersuchung beschäftigt sich daher mit der Frage inwieweit ein Transfer dieser Eigenschaften von Sport in den Beruf stattfindet.