Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media.
You may recognize Jeff Ansell’s voice from CHUM radio or his face from City-TV, but the behind-the-scenes tales of his life are even more fascinating than the stories he uncovered. In this unflinchingly honest and vulnerable memoir, Jeff reveals his investigative reporting escapades, from hunting Nazi war criminals living in Canada, to inciting the closure of an abusive nursing home, and even going undercover as a drug addict to expose medical fraud. He then steps over to the other side of the microphone to provide media and crisis training to thousands of people worldwide, including PG&E during the Erin Brockovich case and BP’s partner during the Deepwater Horizon disaster. He even became an instructor at Harvard Law School and lecturer at Harvard Business School, despite being a high school dropout. And that’s just scratching the surface. Jeff’s uncanny ability to meet celebrities leads to hilarious and heartwarming interactions (usually), and he recognizes the irony of being an on-air personality and keynotes speaker plagued with panic attacks. He opens up about how grieving changed his relationship to spirituality, and doesn’t pull any punches when guiding us through his tumultuous battle with illness. One thing is for sure—Jeff lived a full life, and this entertaining and inspirational memoir is proof of it.