John Chibaya Mbuya Boeken

Focusing on the new knowledge economy, this book guides students in becoming active participants in knowledge work through project management and creativity. It emphasizes the importance of research in identifying opportunities that lead to sustainable competitive advantages. The aim is to equip students with tools to develop innovative value propositions, enhancing their personal and organizational value. Encouraging divergent thinking, it challenges traditional business attitudes and promotes practical application in both individual and team settings, marking a shift from the industrial economy's focus on place, capital, and labor.

Focusing on the new economy, this book offers insights into entrepreneurship through the lens of creative leadership and knowledge work. It guides new entrepreneurs in selecting appropriate business forms and understanding essential management functions necessary for establishing a venture. Critical issues for successful placement of the business are discussed, culminating in the ability to draft a practical business plan. The final section broadens the perspective on entrepreneurship within the larger economic context, emphasizing its significance in today's landscape.

The book critiques traditional value systems for promoting moral passivity and elitism, arguing that these frameworks hinder ethical living. It emphasizes the need for conscience to become a global force for good to protect both humanity and the environment. Central to this vision are the principles of generosity, harmlessness, and truthfulness, which guide ethical behavior across all levels of society. By integrating insights from human nature, science, and diverse moral traditions, the author advocates for a comprehensive approach to achieving sustainable well-being.