Deze socioloog vormt de moderne sociologie sinds de jaren '70. Hij staat vooral bekend om zijn bijdragen aan de sociale netwerktheorie en economische sociologie, met name zijn invloedrijke theorie over de verspreiding van informatie in sociale netwerken, bekend als "De Kracht van Zwakke Banden" (1973). Zijn werk duikt in de ingewikkelde dynamiek van menselijke connecties en hun diepgaande impact op maatschappelijke mechanismen.
This study of how 282 men in the United States found their jobs demonstrates the importance of social connections and emphasizes how social activity influences labour markets. The importance of networking as a link between labour mobility and individual motivation is also studied.
Exploring the intersection of economics and social relations, this comprehensive account of Mark Granovetter's ideas reveals how economic activity is intertwined with human emotions, beliefs, and societal constraints. It challenges the notion of the economy as an isolated domain, emphasizing its connections to other fields such as religion, science, politics, and law. Granovetter's work offers a profound understanding of how social contexts shape economic behavior and decision-making.
Incorporating both classic and contemporary readings, this book offers a comprehensive exploration of economic sociology and its various dimensions. It delves into key concepts from Max Weber, providing students with a foundational understanding of the interplay between economics and sociology, and highlighting the complexities of economic life.