A maverick sustainability expert provocatively explores the difference between feel-good gestures and the hard work of going green--for businesses, individuals, or government.
Offering a firsthand perspective, this book delves into the shortcomings of the contemporary environmental movement, highlighting its failures and missed opportunities. It combines personal experiences with critical insights to reveal the challenges faced by activists and organizations. More importantly, it presents an inspiring vision for change, proposing actionable solutions aimed at revitalizing the movement and encouraging a more effective approach to environmental advocacy.