Manduhai Buyandelger Boeken

Introduction : electable selves - "Every woman for herself!" -- Legacies : gender and feminist politics under state socialism -- Electronization : governing and the new economies of democratization -- SurFaces : campaigns and the interdependence of gender and poltiics -- The backstage : inside (pre-)campaigning strategies -- Intellectful : women against commercialized campaigns -- Self-polishing : styling the candidate from inside and outside -- Conclusion : the glass ceiling as a looking glass.

Mongolia's transition to democracy has led to a phenomenon termed "electionization," where elections evolve into a continuous neoliberal influence on daily life, overshadowing traditional governance. This shift has marginalized newcomers, particularly women candidates, who face barriers due to financial constraints and outsider status. To succeed, these women must cultivate a carefully crafted public persona, termed the "electable self," which aligns with neoliberal ideals. Their experiences reflect broader global challenges women face in achieving representation amidst the pervasive influence of neoliberalism in democratic systems.