Chip Heath Boeken

Waarom zijn broodjeaapverhalen zo hardnekkig en vergeten we alledaagse waarheden zo gemakkelijk? Hoe maakt een krant een kop die ervoor zorgt dat we door willen lezen? En waarom onthouden we complexe verhalen wel, maar complexe feiten niet? Waarom floreren sommige ideeën van meet af aan, terwijl andere razendsnel ter ziele gaan? En hoe verbeter je de kansen van waardevolle ideeën? In De plakfactor leggen Chip en Dan Heath uit hoe je de kleefkracht van ideeën kunt versterken. Deze onmisbare gids laat zien dat ‘sticky’ ideeën hun kracht ontlenen aan zes belangrijke eigenschappen, die ook jij kunt leren beheersen. Dit boek gaat over een van de belangrijkste aspecten van menselijk gedrag en zal de manier waarop je ideeën overbrengt ingrijpend veranderen.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them? In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.

'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

The authors present a four-step process aimed at mitigating the biases that infiltrate our decision-making. Psychological research shows that our choices are often hindered by various biases and irrationalities: we tend to be overconfident, seek confirming information while ignoring contradictory data, and let short-term emotions cloud our judgment. Simply recognizing these flaws is insufficient, much like knowing one is nearsighted doesn't improve vision. The key question addressed is: How can we enhance our decision-making? Drawing from extensive research in the field, the authors outline a four-step method to combat these biases. The narrative includes compelling examples, from a rock star's clever decision-making technique to a CEO's unfortunate acquisition, and highlights a pivotal question that can clarify complex personal dilemmas. Readers will discover answers to essential questions, such as how to break the cycle of indecision, make group decisions free from toxic politics, and avoid missing valuable opportunities for change. This work provides actionable strategies and tools to help us make more informed choices, emphasizing that the right decision at the right time can significantly impact our lives.

Understanding numbers is essential - but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. Print run 200,000.

Martin Lindstrom wordt ingehuurd door de toonaangevendste merken ter wereld om uit te vinden wat hun klanten drijft. Hij besteedt 300 nachten per jaar bij hen thuis om door zorgvuldige observatie van alle details hun verborgen verlangens te ontdekken en zo, in het ultieme geval, aanwijzingen te vinden voor een miljoenenproduct. Lindstrom voert je mee in een wereldomvattend verhaal dat ondernemende marketeers en iedereen die geïnteresseerd is in de eindeloze rijkheid van menselijk gedrag zal boeien en verbazen. Hoe een afgetrapte sneaker van een 11-jarige Duitse jongen leidde tot de ongelooflijke wederopstanding van LEGO. Hoe een magneet op een koelkast in Siberië een Amerikaanse supermarktrevolutie veroorzaakte. Hoe een knuffelbeer in de slaapkamer van een meisje een kledingretailer hielp met de optimalisatie van 1.000 winkels in 20 landen. Hoe een doodgewone armband de klantenloyaliteit met 159 procent verbeterde in minder dan een jaar. Hoe de ergonomische lay-out van het dashboard van een auto aanleiding gaf voor het redesign van de Roomba-stofzuiger.

Limited rationality - Rule following - Multiple actors : teams and partners - Multiple actors : conflict and politics - Ambiguity and interpretation - Decision engineering.

Al contar sus experiencias laborales alrededor del mundo, el reconocido consultor de marcas Martin Lindstrom comparte sus métodos entrelazando las historias y los procesos, para así explicar cómo la observación e investigación de los pequeños datos proporcionan al empresario información útil para el diseño de nuevos productos o la restructuración de compañías y marcas que requieran actualizarse. getAbstract sugiere esta interesante lectura a quienes deseen iniciar, optimizar o ampliar una empresa