Jean-Baptiste Mondino’s digitally processed photographs and video clips radically changed the commercial strategies of the rock, pop and fashion industry and made him a guru of the trade. Yet, Mondino originally started as a disc jockey and composer. Music is still his favorite subject and the electric guitar his favorite instrument. No wonder, ever since Picasso and Braque created their first guitar still lifes, this instrument stands for the mesmerizing combination of music, erotics, and modernism. In his new book Mondino presents his guitar photographs created over the past twenty years as commissioned works or his own projects. They portray famous rock and pop musicians such as Mick Jagger, Madonna, Tom Waits, and Keith Richards; models and celebrities with guitars; and numerous anonymous guitar players. Central subject and the undisputed star of each picture, however, is the guitar itself. Text by Jean-Baptiste Mondino Book design by Steve Hiett Jean-Baptiste Mondino, born in Aubervilliers, France, in 1949, started his career as a disc jockey and composer. Today he is one of the most influential advertising photographers and video artists of our time. Steve Hiett, renown photographer and graphic designer, created the genre-breaking photo book Elgort’s Models Manual (1993) and directed the launch of YSL’s Opium. His work can be found in museums, galleries and private collections worldwide. 120 color and duotone plates
Jean Baptiste Mondino Boeken



Bei Mondino ist die Provokation Programm. In Zeiten des immer rigider verordneten Rauchverbots präsentiert er „Three at last“, sein neuestes Buch mit Photographien ostentativ rauchender Menschen, in der Mehrzahl sogar rauchender Frauen – sehr schöne junge Frauen, versteht sich. Blauer Dunst quillt ihnen aus halb geöffneten Lippen oder umflort dekorativ das perfekte Augen-Make-up, die Zigarette hängt, egal was sie gerade tun, lässig im Mundwinkel oder wird, zwischen Daumen und Zeigefinger, zum unerlässlichen Attribut weiblicher Coolness. Jean-Baptiste Mondino, 1949 in Aubervilliers bei Paris geboren, hat mit seinen Photos, computermanipulierten Bildern und Videoclips die Werbestrategien der Rock-, Pop- und Modeszene radikal verändert. Seit langem gilt er als einer der wichtigsten und einflussreichsten Werbephotographen und Videokünstler. Technisch absolut brillant, eine schillernde Mischung aus Glamour, schwarzem Humor, Witz und bizarrer Erotik, ist Smoking Permitted wie schon seine Vorgänger Déjà vu (1999), Two Much (2003) und Guitar Eros (2005) eine unerschöpfliche Inspirationsquelle für alle – außer militanten Nichtrauchern –, die sich professionell oder aus Passion mit Photographie, Werbung und Lifestyle beschäftigen.
The history of photography is teeming with portraits of musicians made iconic through their use on album covers: Thelonious Monk by W. Eugene Smith; Miles Davis by Irving Penn; Grace Jones by Jean Paul Goode; Laurie Anderson by Robert Mapplethorpe. Includes record albums featuring images by David Bailey, Guy Bourdin, Anton Corbijn, Roy DeCarava, Robert Frank, Lee Friedlander, Nan Goldin, Luigi Ghirri, John Paul Goode, Brian Griffin, William Klein, David LaChapelle, Danny Lyon, Robert Mapplethorpe, Jean-Baptiste Mondino, Ryan McGinley, Helmut Newton, Martin Parr, Anders Peterson, Pierre et Gilles, Hiro, Cindy Sherman, W. Eugene Smith, Pennie Smith, Jurgen Teller, Jeff Wall, Andy Warhol, Albert Watson, William Wegman, and more.