David Vanhoose Boeken

Focusing on the economic challenges of online transactions, this second edition explores the dynamics of electronic marketplaces. Students will learn to identify competitive factors, product offerings, marketing strategies, and pricing methods essential for success in eCommerce. Additionally, the book provides conceptual frameworks for assessing public policy implications related to electronic commerce, equipping readers with the knowledge to navigate and evaluate the complexities of the digital economy.

This book offers a comprehensive analysis of the interconnections between bank behavior, market structure, and regulation, highlighting their significance for public policy issues like competition, risk, and antitrust. It serves as a valuable resource for graduate students, academics, bankers, and policymakers in the banking sector.