John D. C. Little

Brandaid: An On-line Marketing-mix Model

John D. C. Little

Uitverkocht

John D. C. Little Brandaid: An On-line Marketing-mix Model

4,3

When and What to Buy--a Nested Logit Model of Coffee Purchase

Peter M. Guadagni

Uitverkocht

Peter M. Guadagni When and What to Buy--a Nested Logit Model of Coffee Purchase

4,3

MEDIAC, an On-line Media Selection System

John D. C. Little

Uitverkocht

John D. C. Little MEDIAC, an On-line Media Selection System

4,3

Branch and Bound Methods for Combinatorial Problems

John D. C. Little

Uitverkocht

John D. C. Little Branch and Bound Methods for Combinatorial Problems

4,3

Operations Research in Marketing: What's Up

John D. C. Little

Uitverkocht

John D. C. Little Operations Research in Marketing: What's Up

4,3

Models and Managers: The Concept of a Decision Calculus

John D. C. Little

Uitverkocht

John D. C. Little Models and Managers: The Concept of a Decision Calculus

4,3

A Market Share Theorem

Uitverkocht

David E. Bell A Market Share Theorem

4,3

The Synchronization of Traffic Signals by Mixed-integer Linear Programming

John D. C. Little

Uitverkocht

John D. C. Little The Synchronization of Traffic Signals by Mixed-integer Linear Programming

4,3