Phil Knight Boeken

In this candid and riveting memoir, Nike founder Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into a global icon. In 1962, fresh out of business school, Knight borrowed $50 from his father to create a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's annual sales exceed $30 billion, making it the epitome of successful startups, with the swoosh becoming a revolutionary, recognizable symbol worldwide. Despite his success, Knight has remained a mystery. For the first time, he shares his story, beginning with a pivotal moment at 24 when he chose the unconventional path of entrepreneurship after backpacking around the world. He recounts the risks and setbacks he faced, alongside early triumphs. Above all, he highlights the formative relationships with his first partners and employees—a diverse group that became a close-knit team. Together, they harnessed the power of a shared mission and belief in the spirit of sport, building a brand that transformed the industry.

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"In this young readers edition of the New York Times bestseller, Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media-shy man behind the swoosh, opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything. It was only when Nike founder Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and he found he could run fast and even more, he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high quality running shoes from Japan. Selling the shoes from the trunk of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don't stop. Whatever comes up, don't stop. Filled with wisdom, humanity, humour, and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it."--Provided by publisher

Когда-то молодой, неудержимый, только что окончивший бизнес-школу Фил Найт занял у отца 50 долларов, чтобы открыть собственную компанию с одной простой миссией: импортировать недорогую и высококачественную обувь из Японии. За первый год продаж из своего фургона "Плимут Валиант" Найт заработал 8 тысяч долларов. Сегодня годовой оборот Nike — 30 миллиардов. Nike Фила Найта — золотой стандарт для стартапов, и его галочка — это больше, чем лого. Это символ победы и величия, один из немногих символов, узнаваемых в каждом уголке мира. Найт, "человек за галочкой", всегда остававшийся в тени, в этой откровенной, смешной, интригующей и честной книге впервые рассказывает свою историю.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.