Rachel Lawes Boeken

Boost sales, enhance brand recognition, and create engaging shopper experiences with this practical guide to applying semiotic insights in retail. With the importance of boosting retail sales in a global, digital marketplace, this resource helps retailers grow customer loyalty and evolve their brands by leveraging semiotics both online and in physical stores. Drawing from 20 years of global marketing experience, the guide shows retailers of all sizes how to upgrade their marketing strategies for today and the future. Readers will learn to recognize and design for emerging consumer needs, creating meaningful shopper experiences that surprise and delight. The book includes case studies from renowned companies like Unilever, H&M, and Google, offering game-changing marketing insights across various categories, including FMCG, fashion, technology, and entertainment, with examples from China, India, Mexico, the US, and the UK. Supported by online resources such as templates and interactive exercises, this guide equips readers with powerful tools to create engaging and successful retail marketing strategies. The structured content covers real-world applications, consumer behavior, and future trends, alongside practical tools for implementing semiotics in retail.