Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.
Written for athletes, coaches and anyone wanting to achieve more, it turns sports psychology on its head, providing a practical kitbag of ways to succeed. This book will teach you a sustainable way of dealing with difficult thoughts, managing your emotions and harnessing them to help you perform to the best of your ability.
Build a successful career in business analysis When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization’s foundation—and ultimately increase its profitability. Whether you’re an aspiring business analysis professional or a seasoned analyst looking for the latest techniques and approaches, Business Analysis For Dummies helps you discover the newest tips and tricks for turning knowledge into the changes that have a real and meaningful impact on business and drive your organization towards value delivery. Identify areas for growth and create solutions Learn how to bring people together to collaborate effectively Discover ways to better understand and serve your customers See how business analysis works in the real world Learn the technology to make the job easier Find business solutions to improve your organization’s performance Understand how to dig deeply into your organization’s data, processes, and business rules Dummies makes the path to business success clear. Start here to turn your love of business analysis into the catalyst that makes a difference.
Many women, and a minority of men, are deciding that aadequate' marriages are inadequate. They are driving an explosion of agrey' divorce and remarriage in the over-50s. With children departing into their own journeys and ever-longer lives stretching out ahead, more mature adults are leaping, unconventionally and aspirationally, at a last chance at love. Most of the existing literature discourages them. The dominant mantra of books, counsellors and media is that astaying together' is the superior, admirable choice. They insist that romantic dreams of great sex and soul mates are the Disney-esque yearnings of the naively immature. This book argues the contrary. Great relationships are not only attainable; they are a natural and admirable goal for ageing humans. And if your current mate isn't interested in working with you to craft an ever-deeper and finer partnership, then it may be your mate that requires changing a not your dreams. As a gender expert, Avivah Wittenberg-Cox frames her reflections in the context of an unprecedented, millennial shift in gender relations. As women's educational, social and economic empowerment increases, they continue to demand more for the world a and from it. This is true both at home and at work. Settling for anything less than mutually supportive, seductive and stretching relationships is so yesterday. As the number of late leavers and lovers swells, their thirst for more is redefining what relationships look like in a greying, gender-balanced world. And it looks pretty good. Many women, and a minority of men, are deciding that aadequate' marriages are inadequate. They are driving an explosion of agrey' divorce and remarriage in the over-50s. With children departing into their own journeys and ever-longer lives stretching out ahead, more mature adults are leaping, unconventionally and aspirationally, at a last chance at love. Most of the existing literature discourages them. The dominant mantra of books, counsellors and media is that astaying together' is the superior, admirable choice. They insist that romantic dreams of great sex and soul mates are the Disney-esque yearnings of the naively immature. This book argues the contrary. Great relationships are not only attainable; they are a natural and admirable goal for ageing humans. And if your current mate isn't interested in working with you to craft an ever-deeper and finer partnership, then it may be your mate that requires changing a not your dreams. As a gender expert, Avivah Wittenberg-Cox frames her reflections in the context of an unprecedented, millennial shift in gender relations. As women's educational, social and economic empowerment increases, they continue to demand more for the world a and from it. This is true both at home and at work. Settling for anything less than mutually supportive, seductive and stretching relationships is so yesterday. As the number of late leavers and lovers swells, their thirst for more is redefining what relationships look like in a greying, gender-balanced world. And it looks pretty good
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance.
Książka jest głosem w dyskusji o znaczeniu kobiet w życiu gospodarczym oraz wszechstronną analizą społeczno-kulturową tożsamości płci w aspekcie biznesowym. Autorki twierdzą, że w świetle obecnej sytuacji na rynku pracy warunkiem sukcesu współczesnego przedsiębiorstwa jest wykorzystanie potencjału kobiet jako konsumentek i zarządzających oraz zainwestowanie środków w rozwój ich talentu. Przedstawiają argumenty za dokonaniem zmiany w świecie korporacyjnym i proponują rozwiązania dla przedsiębiorstw rozumiejących czynniki motywujące kobiety na światowych rynkach i w miejscach pracy. Publikacja zawiera odpowiedzi na następujące pytania: Dlaczego przedsiębiorstwa dostosowujące się do potrzeb kobiet staną się pracodawcami z wyboru i skutecznymi graczami na współczesnym rynku? Jak przedsiębiorstwa mogą się rozwijać poprzez wykorzystanie mocnych stron zarówno mężczyzn, jak i kobiet? Dlaczego wiele obecnych podejść do społeczno-kulturowej tożsamości płci się nie sprawdziło? Jak zagadnienia związane z biznesowym aspektem płci są rozumiane na całym świecie? Unikalnym walorem książki są przytoczone przez autorki przykłady i prezentacja ciekawych wyników badań, które mogą zachęcić liderów korporacyjnych, aby odważnie inwestowali w potencjał kobiet i dzięki temu odnosili sukcesy.
Le donne oggi costituiscono un immenso serbatoio di talento nel mondo del lavoro e rappresentano più della metà del mercato dei beni di consumo. Raggiungere le consumatrici e sviluppare il talento femminile è essenziale per far fronte alle sfide del ventunesimo secolo. È dimostrato infatti che un miglior equilibrio di genere nelle imprese - a tutti i livelli, ma soprattutto ai piani alti - porta a risultati migliori. Perché allora sono ancora così poche le donne in ruoli di leadership nelle aziende? Perché le imprese hanno difficoltà a rispondere adeguatamente alle esigenze delle consumatrici di oggi? Perché in tutto il mondo continua a persistere un divario salariale fra uomini e donne? Gli attuali sistemi aziendali e le relative culture non sono più adeguati né all'articolazione dell'odierna forza lavoro, né alla complessità della società, né alle sfide future. Bisogna uscire dai vecchi schemi e compiere una vera e propria rivoluzione culturale per rendersi conto che le donne nel mondo del lavoro non costituiscono un problema etico, ma una necessità economica. Portatrici di attitudini e capacità diverse, esse costituiscono una gigantesca opportunità e favorirne l'ascesa alle posizioni di vertice è urgente per assicurare una crescita sostenibile dell'economia. «...un esempio dopo l'altro del prezzo che stiamo pagando per una situazione in cui le donne probabilmente hanno le chiavi, ma gli uomini continuano a controllare l'accesso alla serratura» The Times «Quel che colpisce in questo libro è soprattutto l'analisi degli errori delle imprese nella gestione della loro componente femminile: di qui possono partire le donne per migliorare la propria posizione nelle aziende» Harvard Business Review «Un libro fortemente innovativo e molto stimolante» The Financial Times «Un'analisi molto affascinante» Cherie Blair «Wittenberg-Cox e Maitland hanno tracciato un nuovo cammino» Managing Today Avivah Wittenberg-Cox è Ceo di 20-First, una delle principali società di consulenza sulle tematiche di genere, ed esperta di livello mondiale sulla gestione della differenza nelle aziende. È anche fondatrice e presidente onorario della European Professional Women's Network e coach certificata per alti dirigenti. Elle Magazine l'ha annoverata tra le 40 donne più attive nella guida del cambiamento. Vive in Francia con il marito, un figlio e una figlia. Ha un sito attivissimo: <a target="_blank" rel="noopener nofollow" href="http://www.20-first.com">www.20-first.com</a> Alison Maitland è giornalista e commentatrice indipendente. Ha lavorato al Financial Times per vent'anni, di cui otto come esperta di management. Da più di dieci anni scrive di donne e lavoro. Interviene spesso, in veste di relatrice o moderatrice, a convegni sui temi della presenza femminile nelle imprese, della leadership e della responsabilità dell'impresa. Alison è anche senior Visiting Fellow presso la Cass Business School. Vive in Gran Bretagna con il marito e due figlie. Per un'informazione continua e per aggiornamenti cliccare: <a target="_blank" rel="noopener nofollow" href="http://www.whywomenmeanbusiness.com">www.whywomenmeanbusiness.com</a> <a target="_blank" rel="noopener nofollow" href="http://www.avivahwittenbergcox.com">www.avivahwittenbergcox.com</a> <a target="_blank" rel="noopener nofollow" href="http://www.20-first.com">www.20-first.com</a>
