Marc Benioff Boeken

The founder and CEO of Salesforce shares insights on cultivating a world-class culture and presents a leadership model for future success. This work addresses the key question of driving continuous growth and innovation through a culture where values are integral to every action. In an increasingly complex world, new pressures and moral dilemmas challenge businesses to engage with external realities. Future profitability and progress must align with the greater good. Through an exclusive look at Salesforce's operations, the author illustrates how core values—trust, customer success, innovation, and equality—serve as a competitive advantage and fuel the company's success. He explains how these values manifest in a resilient culture that empowers employees at all levels to excel. Additionally, the author offers practical insights for anyone looking to adapt their workplace culture to navigate inevitable disruptions. Whether you're a company leader, a team manager, or a new employee, this work provides a roadmap for becoming an effective agent of change in any organization.

People worldwide are more connected than ever to products, issues, and individuals in their lives. This book highlights how individuals can express their real identities and utilize social filters online to engage with their surroundings. It is essential reading for CEOs and executives aiming to grasp Facebook's significance and take necessary actions to remain competitive. The shift from the World Wide Web of information to the World Wide Web of people emphasizes the transformative power of social networks in how we live and work. These platforms present vast opportunities for businesses to enhance customer relationships across various functions, including sales, marketing, and product development. The author systematically outlines the business potential of social networking, drawing from her experience as a leading thought leader in the field and creator of the first business application on Facebook. Through case studies and practical guidance, she helps individuals and organizations leverage social networks to improve customer engagement and drive sales. The book identifies key opportunities for sourcing new business, targeting marketing efforts, and engaging customers throughout the innovation cycle. It includes a detailed action plan for success in this new era, addressing challenges like privacy and brand representation while previewing emerging trends. With a practical 60-day action plan, it serves companies of all si

In today's complex business environment, finding growth can be a significant challenge for companies. This guide offers a practical blueprint for achieving sales growth by showcasing what world-class sales executives are currently doing to capture and sustain growth. It outlines five key strategies that highlight valuable lessons for driving growth, including leveraging trends and simplifying complex analyses for sales representatives. Readers will learn how successful sales leaders identify untapped growth areas, adapt to emerging market opportunities, and enhance digital sales. The book also delves into harnessing big data for substantial growth, cultivating the right "sales DNA," and improving channel performance. Drawing from interviews with over 120 leading global sales executives across various B2C and B2B organizations, it provides real-life examples of overcoming growth challenges. Insights include strategies for outpacing competitors, optimizing sales operations and technology, and developing sales talent. Created by sales executives for their peers, this guide equips readers with practical guidelines and insights to drive sales growth now and in the future.