Bill Schley Boeken

Micro-Scripts--How to tell your story and differentiate your brand in a sentence or less. The # communication secret in today's world.

Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wonder why their campaigns fail. This in-your-face, down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can trust you to deliver consistently. It offers a unique eight-week program that can help any company create a #1 brand by focusing on the one big idea that will make people really want your product or service. The same principles apply to Ford Motor Company and Frankie’s Lawn & Garden shop. Schley and Nichols teach readers how to: • abandon their precious lists of features and benefits • focus on a simple, singular message • distill a killer dominant selling idea • roll out a new brand identity For anyone who wants to harness the true power of branding, this enjoyable book is the place to start.

The book explores innovative ideas and strategies that have shaped contemporary business practices. It emphasizes the importance of creativity and adaptability in a rapidly changing market, offering insights from successful entrepreneurs and industry leaders. Through a blend of case studies and practical advice, it encourages readers to think outside the box and embrace new challenges. The updated edition includes fresh perspectives and examples that reflect the current economic landscape, making it a valuable resource for aspiring business professionals.

<strong> Fitness expert Adam Zickerman presents a revolutionary exercise program – slow strength training – that will forever change the way people work out. </strong> <em>The Power of 10</em> seems to contradict nearly everything we're accustomed to hearing about exercise. Forget hours on the treadmill, and forget daily visits to the gym. This new program offers 20 minute workout sessions, once or twice per week, with an alluring emphasis on rest and recovery on your days off. The principle behind <em>The Power of 10</em> is simple: by lifting weights in slow motion, making each rep last 20 seconds (10 seconds lifting and 10 seconds lowering) instead of the typical 7 seconds, you can maximize muscle transformation. The short workouts are so effective that your body will need days to recover and repair properly. Studies have shown that such routines can increase lean body mass, help burn calories more efficiently, and prevent cardio–vascular disease more effectively than aerobic exercise alone.