Projects / 3Deluxe

3deluxe, an interdisciplinary design collective, merges graphic design and architecture, emphasizing a reciprocal inspiration between the two fields. Their work spans popular culture and applied arts, showcasing innovative graphic and product design across fashion, music, and sports, as well as exhibitions and trade fair stands for notable clients like Volkswagen and MTV. Their interior design projects often embody a deconstructionist approach, reflecting a deep exploration of new techniques and materials while maintaining conceptual clarity. By combining flexible, lightweight materials with carefully crafted lighting, 3deluxe creates amorphous, elastic, bionic high-tech objects and spaces that exemplify the harmonious interaction of two- and three-dimensional design concepts. Their graphic work is characterized by an orderly and clean aesthetic that avoids sterility or trendiness. This philosophy is evident in their first book, which presents their most significant projects. The luxurious volume captures and describes graphics, spatial situations, and exhibits, allowing for both intellectual engagement and sensual appreciation.