Discover SAP CRM

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Discover SAP CRM provides managers, consultants, power users, and aspiring users with a detailed guide to all things CRM, including what it is, why SAP CRM is important, and what the many application interfaces are (Call Center, E-Commerce, Mobile, and Channel). The book covers the core areas of CRM , including marketing, sales, and service, and it explains the different ways SAP CRM can be used and integrated into a business. Readers will also learn about the technology and tools behind CRM (Netweaver, Web Services, Business Server Pages, Java, ABAP, etc.), and explore the various user access modes used to utilize the applications (desktop, laptop, tablet PC, PDA, & smartphone). In addition, they’ll find out about how other companies are successfully using CRM analytics, industry vertical industry solutions, and their best practices for implementation. Topic