Constructing identity in contemporary architecture

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The spread of uniform production modes, cultural values, and social patterns has led to the global dissemination of stereotypes associated with "modern" architecture. This phenomenon aims to document "modernity" and align with perceived international trends. However, a counter-movement has emerged, as national governments and key social and economic groups strive to address the "loss of identity" and protect their cultures from the overpowering forces of globalization. Initially a defensive response, this notion has evolved into a progressive effort to reclaim what is believed to have been lost. This trend is particularly evident in discussions about architecture in countries of the South, where the question of identity arises as a means to counteract rapid globalization. The text explores critical questions such as: What does identity signify in specific contexts? How are new architectural identities formed globally? Who is involved in the "construction" of these identities? What elements are drawn from historical, ethnic traditions, and other influences? These inquiries are examined through five case studies by esteemed scholars from Brazil, Mexico, Egypt, India, and Singapore.