Experimental Design

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This work explores the origins of visual creativity and the development of visual methods for generating ideas and diversity. Organized under the headings „Basis“, „Interpretation“, „Variation“, „Relation“, and „Sequence“, it features over 3000 illustrations that showcase various methodological design approaches. The surprising and diverse results stem from the wide range of procedures discussed. For over two decades, Armin Lindauer and Betina Müller have collected and produced work reflecting their understanding of experimental design through methodical processes. They draw parallels from diverse fields such as advertising, product design, poster art, fine arts, and sciences. The prologue examines historical figures like Gustave Courbet, Claude Monet, Alexej Jawlensky, Pablo Picasso, and Josef Albers, while also considering contemporary designers like Daniele Buetti, Günther Kieser, and Stefan Sagmeister. This book serves as both a specialized technical resource and a rich atlas of ideas and inspirations. It acts as an impulse generator, illustrating that creativity often relies on established methods, which in turn foster further creativity.