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A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
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Predatory Thinking, Dave Trott
- Taal
- Jaar van publicatie
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Predatory Thinking
- Taal
- Engels
- Auteurs
- Dave Trott
- Uitgever
- Pan Books
- Jaar van publicatie
- 2014
- Formaat
- Paperback
- Aantal pagina's
- 272
- ISBN10
- 1447285344
- ISBN13
- 9781447285342
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Zelfhulp, Psychologische thema’s, Persoonlijke ontwikkeling, Design, Management & HR
- Beoordeling
- 4,2 van 5
- Aantekening
- A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times