Embracing the "fad of the day"

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Many employees resist organizational changes, viewing them as fleeting management trends rather than necessary transitions. This reluctance often stems from past experiences with changes that were costly and painful but ultimately unsuccessful. Consequently, employees develop a cynical attitude towards change and its advocates, which can lead to resistance and withdrawal, hindering effective implementation. The book analyzes the role of cynicism in organizations and presents a new approach to understanding change-oriented employee cynicism, exploring its causes and implications through a meta-analysis and two empirical studies. It offers detailed recommendations for Organization Development (OD) consultants, change practitioners, and HR managers on designing corporate changes in ways that minimize cynicism, thereby enhancing the likelihood of successful future change initiatives.