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This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.
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The Discipline of Market Leaders, Michael Treacy, Frederik D. Frederik Derk Wiersema
- Taal
- Jaar van publicatie
- 1995
- Bindwijze
- (Paperback)
Betaalmethoden
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- Taal
- Engels
- Uitgever
- Addison-Wesley
- Jaar van publicatie
- 1995
- Formaat
- Paperback
- Aantal pagina's
- 208
- ISBN10
- 0201406489
- ISBN13
- 9780201406481
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, School, Management & HR, Marketing & Verkoop, Leiderschap, Ondernemerschap
- Beoordeling
- 4 van 5
- Aantekening
- This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.