Consumer Reaction, Food Production and the Fukushima Disaster

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Focusing on consumer behavior, the book explores reactions to food from the Fukushima region after the 2011 earthquake and nuclear disaster. It analyzes a 2014 survey of 8,000 consumers across Japan, examining perceptions shaped by food safety reports and rumors regarding radiation. The study highlights how misinformation influenced choices related to ten specific food products, revealing significant differences in consumer decision-making based on unfounded fears rather than factual information.