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Principles and practice of marketing

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This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.

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Principles and practice of marketing, David Jobber

Taal
Jaar van publicatie
1995
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Taal
Engels
Uitgever
McGraw-Hill
Jaar van publicatie
1995
Formaat
Paperback
ISBN10
0077079353
ISBN13
9780077079352
Reeks
Beoordeling
4,2 van 5
Aantekening
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.