Uitverkocht

Sway : the irresistible pull of irrational behavior

Auteurs

Ori Brafman
Rom Brafman

Boekbeoordeling

Tarief

Parameters

Business & Management
Handel
Non-fictie
Psychologische thema’s
Zelfhulp

Meer over het boek

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.