Originals : How Non-Conformists Change the World

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WINNER of the Chartered Management Institute's Management Book of the Year Awards 2017 and a number 1 New York Times Bestseller! This book examines how individuals can drive creative, moral, and organizational progress while encouraging originality within their organizations. It addresses the challenge of originating new ideas, policies, and practices without risking everything. The author demonstrates how to champion novel ideas and values that defy conformity and outdated traditions. Through surprising studies and stories from business, politics, sports, and entertainment, readers learn to recognize good ideas, speak up, build coalitions, and manage fear and doubt. Parents will find guidance on nurturing originality in children, while leaders will discover strategies to combat groupthink and foster cultures that embrace dissent. The narrative includes captivating case studies of those who have gone against the grain, such as an entrepreneur who pitches reasons not to invest, a woman at Apple who challenged Steve Jobs, and an analyst who confronted secrecy at the CIA. This work offers groundbreaking insights on rejecting conformity and changing the world.