After the crash is before the crash

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The book explores the significant impact of psychology on the evolving global economy, particularly in the wake of financial crises in Europe. Winfried Neun, a business psychologist and innovation consultant, draws from his consulting experience to analyze how psychological factors contribute to economic downturns. He provides concrete examples that illustrate the lessons entrepreneurs, employers, and employees can learn to navigate and mitigate future crises. The work is both thought-provoking and motivational, urging readers to reconsider their approach to business dynamics.