Design as investment

Design and communication as a management tool Design and communication are the prerequisites for economic success of companies and institutions. Only those who are able to reach their target groups effectively will prevail in accordance with the market. If we analyze different companies in the global markets, we can find some interesting facts: Almost 61% of all major global companies are older than 75 years and 40% are older than 100 years. The ten-year average market value of the most important global companies that deal consciously with communication has increased by 194% and is 57% higher than the major stock market indices. In this book, the different strategic aspects of successful identity, brand and communication processes are analyzed and commented on. These ideas and suggestions should assist managers in efficiently implementing complex and global communication projects.